Trade shows are invaluable when it comes to advertising your business and putting your company's name into the public consciousness. If you're serious about maximizing your results, you probably spend months brainstorming and planning for the trade show before the actual event. Offering a headshot booth at your next trade show can boost your booth's popularity. Here are four reasons you should offer headshots at your next expo:
1. Stand out from the crowd.
At a trade show, everyone is vying for the audience's attention. An attractive, professional booth is a good start, but it's not enough to set you apart; there will be many well-crafted booths at any given trade show. A headshot booth is a unique offering that will make you stand out from the crowd. Trade show attendees will notice others waiting in line to have their photo taken, and they will want to walk over to see what all the fuss is about.
2. Offer real value.
Business is all about providing value to your customers. No one will give you and your company the time of day unless there's something in it for them. Many exhibitors offer small freebies as a way to entice potential customers. Pens, stickers, even reusable tote bags are all common giveaway items at trade shows. People will take those items, but they will often be thrown away or forgotten in a drawer soon after. Headshots are something that every businessperson needs. By offering headshots, you're offering real value to people, so they will be more likely to hear out your sales pitch and remember your company positively.
3. Generate word of mouth.
Word of mouth is the most valuable form of advertising. People tend to trust the reviews and recommendations of friends over strangers. A headshot photo booth is a great way to ensure people talk about your company's booth long after the trade show ends. People will leave the expo telling others about the great new headshot they got for free. Even weeks or months in the future, when someone asks where they got their headshot done, your company's trade show booth will come up.
4. Encourage a favorable impression.
When people take a trade show headshot at your photo booth, they'll likely be smiling. This could be great news for their overall impression of your company. According to the Association for Psychological Science, when people smile, it has a physical effect on their bodies. The act of smiling lowers stress and can actually make people feel happier. Having people associate happiness and a feeling of well-being with your business is a definite bonus.